Websites Suck!!

A year ago I attended a webinar called "Websites Suck, Squeeze Pages Rule." In developing our company website recently I was reminded of this information I learned. A typical real estate website consists of a bunch of information. We have information about our company, our associates, the local community, even our listings. What we lack however is a call to action.

There are thousands if not millions of real estate related websites that are all very similar. They have tons and tons of text. What they don't have is a compelling reason for a prospective customer to contact us or to enter their contact information. What good is it having tons of people looking at your site if you don't know who they are or how to contact them?

For those of you who don't know, a squeeze page is a website whose only goal is to get you to fill out a contact form in order to create a lead. You have all seen them, and most of you have probably filled one or two out in an effort to get the information you came to that site looking for. The squeeze page offers you something in return for entering your contact information thus creating a lead. Isn't that what we should be doing with our online marketing? Creating leads!

To do this you must have a compelling call to action! A couple examples would be:

Sign up here to receive a FREE Foreclosure List!

Search our MLS like a REALTOR!

These would entice a prospective customer to enter their information thus giving you a workable real estate lead. What other call to actions have you seen that really entice people to give you their information on your website?

Please share any really good results you have had with calls to action!