Consistency is Key

I work with Realtors all the time who seem to be going in so many different directions that they really aren't going anywhere. They try one type of marketing for a short period of time and then if they don't see immediate results they start trying something new. They seem to always be searching for the next gimmick that is going to fill their in box with fresh new leads. If their latest letter to expired listings doesn't land them a few new listings they switch tactics completely and start marketing on Craigslist.

While both of those methods are fine you need to do them with consistency. One expired post card typically won't win you a new listing. You should follow up with multiple letters or cards and of course a phone call.

Posting listings on Craigslist is a wonderful way to generate buyers leads. But you have to do it over and over again to keep them fresh. I know a young lady who got in this business with very little start up capital. She posted 10 Craigslist adds before breakfast and 10 before lunch four days a week. That was the only advertising she could afford. In her first year she made nearly six figures. Her key to success was she picked doing one thing and doing it consistently.

My suggestion is that you sit down a create a plan of action. Block out time in your schedule to implement your plan and stay the course. Make sure you set goals that are realistic and achievable. Then track your efforts and measure your results. Make small adjustments to your plan as needed. But don't just throw up your hands and go in a completely different direction because you didn't get instant gratification

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